Pronovias dresses the dreams of stylish women around the world. Since the seventies, Pronovias has had a network of 79 franchises which share the values and savoir-faire of its own stores, guaranteeing a unique shopping experience, that has reached all corners of the world. The firm also has 44 of its own stores in the world’s main fashion capitals. In 2002, it opened a flagship store in Paris. Then came London, with a first store in a Victorian building in New Bond Street. In 2008, it was time to launch a flagship store in New York, a seven-story business in 52nd Street, between Fifth Avenue and Madison. Then came Dubai and Mexico in 2008, Milan in 2009, Tokyo in 2011 and Rome, followed by Brussels and Berlin in 2015. In their unceasing quest to achieve excellence and to stay abreast of a changing market, Pronovias has created a new store concept which is being rolled out as its global areas of influence grow.