For nearly three months, since news broke about Allison Webb joining the fabulous bridal house of JLM Couture as a new designer, we have eagerly been awaiting the release of her Spring 2018 collection. We are thrilled to say: “The moment is HERE!” We couldn’t wait to reveal our exclusive interview with wedding dress designer Allison Webb and debut of her new gowns. One thing we are certain of – is that our Strictly Weddings lovelies – will fall hard for the elegance, timelessness and pure romance that exudes from her wedding dress designs. Each one a statement in its own right. Hand-crafted to amplify the bride’s natural beauty. This collection is filled to the brim with clean lines, exquisite laces and touches of delicate embroideries. Watching on the runway of New York at Bridal Fashion Week, we were in awe. Gown after gown, had us cheering for the bride who is in search of polished sophistication blended with a modern touch.
Exclusive Interview with Wedding Dress Designer Allison Webb
As too was our approach with our exclusive interview with wedding dress designer Allison Webb. She is charming and her cheerful personality is more than contagious! We invite you to get to know the designer on a personal level. From what drives her inspiration to her latest Netflix binge. Even her own opinion on who might win a fight behind the “Devil Wears Prada” Miranda Lambert and Wonder Woman. Without further ado… meet Allison!
SW: What three words best describe you? Allison: Enthusiastic, loyal, caring
SW: What is your favorite part of being a bridal designer? Allison: Designing! I love being creative and coming up with new gown ideas. There is nothing like seeing your vision come to life.
SW: What things inspire you while creating your designs? Allison: I often look to architecture, abstract expressionist art, and flowers for inspiration. Architecture and interior design elements inspire sculptural shapes and help provide the starting point for draping ideas. Artists like Mark Rothko provide a lot of color inspiration, and I draw upon natural flowers for floral embellishment and embroidery ideas.
SW: Describe your creative process. Allison: At the beginning of a collection, I gather a ton of images and begin piecing different elements together. After I develop an inspirational palette of draping, color, and embellishment ideas, I start sketching. Once I have a few sketches, I pick the strongest ones then work with my incredible pattern maker, Angela, to figure out how to make those sketches come to life in garment form. We talk about all of the gown’s elements-what fabric to use, the lining color and embellishment placement, until we have a kind of construction plan. Angela and her amazing team make a muslin which I then try on. One of the most fun parts of my job is that I get to try on every muslin and gown! Being able to try on the gowns allows me to catch fit issues; I also get to see how the dress makes me feel-the feeling a gown gives you when you try it on is everything. You need to first and foremost feel beautiful in it, it needs to be flattering, and it needs to make you feel special. If a gown doesn’t make me feel that way or lacks the “it” factor, we tweak it until it does or we drop the style.
SW: What is your definition of fashion? Allison: Fashion is so personal- it’s an outward expression of self, expressed through clothes. Fashion is fun, powerful, and transformative. Clothes tell a story; whether you’re wearing yoga pants going to the gym, or bedecked in a full sequin gown, you’re constantly communicating a message to the world about who you are, what you’re doing, and where you’re going.
SW: How would you describe your personal style and how does it influence your designs? Allison: My personal style leans towards the classic. I love feminine details and timeless silhouettes, but wear clothes that combine timeless and modern elements. For example, I LOVE a good bow (and have a lot of bows in my personal wardrobe), but a traditional bow can often look too junior and sweet. For our Kingsland gown, I wanted to use a bow element but keep it modern, so I created an architectural, draped half bow; it’s sophisticated, new, yet timeless without being too “sweet.”
SW: If you were a new addition to the crayon box, what color would you be and why? Allison: I would be a color called Bellini! Our Augusta gown is in a beautiful peach color we named Bellini; her peach color is fantastic so that’s what crayon color I would be!
SW: What were you like in high school? Allison: I was fun-loving, outgoing, and social.
SW: What’s the last thing you watched on TV that was wedding related and why did you choose to watch it? Allison: A special on Princess Diana that focused on her wedding. I watched it because she is such an inspirational figure and her gown was amazing! I love learning about the famous wedding gowns in history-how they were made and what they were constructed of.
SW: What’s the most interesting thing about you that brides would love to learn? Allison: I’m a health and fitness nut and love learning about nutrition.